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15 February 2025

Tecnofirma celebrates 75 years of experience and innovation in surface treatments


Tecnofirma festeggia quest'anno il suo 75° anniversario, un traguardo che rappresenta un'importante occasione per ripercorrere la storia dell'azienda e guardare con entusiasmo alle sfide future.

Monza. Tecnofirma Celebrates its 75th Anniversary, a Milestone to Reflect on the Company's History and Look Forward to Future Challenges.

The Origins of Tecnofirma
Tecnofirma’s history dates back to 1949 when Rotofinish was founded in Italy. The company introduced the first mass surface finishing machines to the market under an American license. In the early 1970s, thanks to the acquisition of the Ranschoff license, Rotofinish expanded its offerings to include a range of chemical processing systems. This evolution led to the company’s transformation into Tecnofinish, specializing in industrial finishing solutions.
The crucial moment came on February 15, 1985: in a notary's office on Via Torino in Milan, 30 Tecnofinish employees signed the transition to Tecnofirma. The new company was born thanks to the initiative of Alessandro Goi and Carlo Morone, historic executives of Tecnofinish, who acquired the Equipment Division through a corporate spin-off. With this transition, Tecnofirma inherited the know-how, a team of 30 employees, and an already established order portfolio, laying the foundation for a new entrepreneurial adventure.

The Move to Monza and the Historic Headquarters
In 1990, the company moved its headquarters to Monza, at Viale Elvezia 35, within an iconic building designed by architect Angelo Mangiarotti. Built in 1964, this building represents a pioneering example of prefabricated reinforced concrete. Its monumental facade, reminiscent of classical antiquity, perfectly embodies the company’s philosophy of blending memory and innovation as fundamental pillars.
The move to Monza marked a turning point for Tecnofirma, enabling the company to expand its production and research capabilities. The Viale Elvezia building not only provides ample space for the design and construction of systems but also serves as a symbol of the company's visionary approach, which has always focused on innovative and cutting-edge technological solutions.
Today, the Monza headquarters represents not only the company’s operational hub but also a reference point for customers and partners from around the world. Here, new technologies are developed, prototypes are tested, and customized solutions are fine-tuned to meet the needs of an ever-evolving market.

Innovation and Technological Development
Over its 75 years of activity, Tecnofirma has successfully navigated the challenges of the global industry, adapting to market changes and needs. The company has consistently invested in research and development, introducing innovative technologies that have revolutionized the surface treatment sector. From the first washing and painting systems to advanced impregnation and automation technologies, Tecnofirma has maintained a leading role through the continuous evolution of its technological solutions.

International Expansion and Global Presence
Over time, Tecnofirma has consolidated its global presence, becoming a benchmark in surface treatment for various industrial sectors. The company has successfully responded to increasingly demanding market needs by expanding its commercial network and opening strategic locations to provide more direct and timely service to its customers.
Today, Tecnofirma operates on an international scale with its own subsidiaries and representatives in multiple countries. The Monza headquarters coordinates research, development, and production activities, while foreign subsidiaries in Germany, China, and the United States ensure an effective local presence and high-level technical-commercial support. Thanks to this global network, Tecnofirma serves customers across key industries, with the automotive sector being the most prominent.
This expansion has enabled the company to develop strategic partnerships and establish long-term relationships with clients and suppliers worldwide, further strengthening its reputation for excellence and reliability.

Dedicated Anniversary Logo
Throughout its anniversary year, Tecnofirma will associate its image with a dedicated logo that highlights the company’s historical legacy as an integral part of its present and future identity. The logo underscores its solidity and serves as a tribute to all those who have worked for and with the company over the past 75 years.
Seventy-five years of success, ambitious projects, and installations worldwide tell a story of continuous growth and innovation.
A milestone made possible thanks to the synergy with customers, suppliers, and partners, with whom the company looks forward to future challenges with enthusiasm and determination.

For more information, please contact:

Giovanna Goi - giovanna.goi@tecnofirma.com
Andrea Taccani - andrea.taccani@tecnofirma.com

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